Friends First has produced a new TV ad to continue the “Amongst Friends” theme but highlighting the Investment Funds that we offer. This is also being backed up with the Income Protection creative initially aired in 2016. The new ad is on air from 22nd March in a nationwide campaign that also features Outdoor and Online advertising during its initial burst in March and April. A further burst of TV and digital advertising will continue for the Autumn.
Friends First have shown significant sales growth in 2016 in a flat market with success across all product lines as well as strong performance across a range of their investment funds. The increased investment in advertising is aimed at highlighting these successes and to encourage consumers and financial brokers to take a closer look at the product range the company has to offer.
Created and produced by advertising agency Owens DDB, the new advertisements focus on the rewarding nature of friendships. Simon Delaney, actor and co-presenter of TV3’s Saturday AM makes a return to voice the TV and radio.