Friends First will be back on air from Monday, 14th March with a new €400,000 Income Protection advertising campaign. The nationwide campaign across TV, radio, and online as well as outdoor on Dart, Luas and billboards will run for an initial 3 week burst.
As a market-leader in Income Protection, Friends First is committed to increasing awareness of the need for Income Protection amongst consumers and helping you in the sales process. We are the only company advertising the need for Income Protection amongst consumers and directing people to brokers for further information.
Actor/Presenter Simon Delaney is making a welcome return to voice the TV and radio advert which is based on the premise that If you suffer a serious illness or accident your friends and family will come to your aid but there’s only so much they can do. That’s what Income Protection is for. It means you receive an alternative income when you are unable to work, allowing you to focus on making a full recovery without having financial worries.
Help further boost your sales potential with our campaign support collateral:
Sample Tweets: Both of the suggested tweets below should link to the Income protection content on your website. If you don’t have a section about Income Protection on your website, you can create one using our sample content above and also use our Income Protection Video Tweet 1:
“Losing the ability to earn an income could be a financial headache. We have the solution.”
Tweet 2: “23% of Income Protection claims are related to mental health issues. Protect your mental health & your income.”