Friends First have increased their advertising budget by 50% for 2017 with a new advertising campaign on air from Wednesday, 22nd March. Total spend for the year is set to be over €650k. The nationwide campaign features on TV, outdoor and online during its initial burst in March and April.
Friends First have shown significant sales growth in 2016 in a flat market with success across all product lines as well as strong performance across a range of their investment funds. The increased investment in advertising is aimed at highlighting these successes and to encourage consumers and financial brokers to take a closer look at the product range the company has to offer.
Created and produced by advertising agency Owens DDB, the new advertisements focus on the rewarding nature of friendships. Simon Delaney, actor and co-presenter of TV3’s Saturday AM makes a return to voice the TV and radio.
Speaking about the new campaign, Brian O’Neill, Strategic Marketing Director, Friends First commented “The success that Friends First has achieved over the past number of years and in particular in 2016 now allows us to continue to significantly invest in our business to ensure that we can continue this momentum. The increase in advertising spend is just one element of this overall investment and we are pleased to unveil our new advertising campaign which is a direct result of this. Our goal is to further engage with our customers and Financial Brokers and provide them with an easier way to learn about our product range as well as our brand.”
The new ads follow those produced over the past 18 months under the same theme and which underpin the Friends First brand positioning as well as educating clients about the range of products offered.
For more information on the Friends First range of funds please contact your Account Manager or visit our Fund Centre.