• Initially awarded in 2004, by EIQA (Excellence Ireland Quality Association), the W-Mark certification process brings together quality associations from the UK, USA, ASIA and Europe to ensure its global recognition.
  
• The W-Mark offers organisations the ability to have company web-sites independently evaluated and audited to globally recognised standards.
  
• Web-sites are rigorously audited and scored on such items as Consistency and Appearance; Accessibility; Privacy Compliance Management; Navigation; Data and Information Security Management and Customer Service Commitment.
  
• The W-Mark is awarded to successful organisations following an initial audit and is subject to two audits per annum to ensure ongoing consistency and adherence to required standards.

In 2003, Friends First also became the first life assurance company in Ireland to be awarded the Q-Mark for quality.

Both of these standards have been successfully retained and improved upon each year.

We are especially proud to be one of the first companies to achieve both the W-Mark and the Q-Mark standard.

This achievement is particularly appropriate for Friends First further demonstrating our commitment to Quality, Service Excellence and e-Business.