What is Spotlight?

Spotlight is a core element of Friends First's partnership strategy. It is an industry leading marketing programme designed to help you to develop robust marketing plans and then to assist you in delivering exceptional marketing activities. The aim of the programme is to enhance the growth potential of the your business, resulting in stronger and deeper partnership relationships to the mutual benefit of both parties.

What does Spotlight involve?
Who is Spotlight available to?
When you engage with Spotlight, you can expect to be guided through a marketing planning process resulting in a customised marketing plan. We will then help you implement the activities necessary to achieve agreed marketing objectives.
Spotlight is exclusively available to partner brokers of Friends First.

Why would YOU partner with Friends First on Spotlight?
There are a number of reasons why you would partner specifically with Friends First on Spotlight.
  1. We have a vested interest in the broker market and in broker businesses. We take the approach of 'build your business and in turn, build our own'. Therefore, any broker who engages with us on Spotlight can be confident that we will work hard and make the right decisions on your behalf.
  2. We have deep financial services industry expertise and understand the market conditions, requirements and opportunities. We know what brokers' customers need and we can help brokers meet those needs.
  3. Brokers are not, and cannot expect to be marketing professionals. The Spotlight programme ensures that marketing professionals (both in-house and external if required) are delivering your marketing activities.
  4. Brokers are busy looking after the needs of their customers and don't have the time to concentrate on marketing activities. Spotlight ensures the marketing activities continue to be delivered.
  5. The Friends First economies of scale reduce the cost of the marketing activities for brokers.

For more information speak to your Account Executive