"Friends First's Spotlight programme has helped the Trusted Advisor Group and our members to identify and focus attention on the most important areas of development within the business. From the initial SWOT exercise to full planning and delivery dates, the broker remains involved and in control. The resource and expertise that the programme brings is invaluable. We will continue to use the programme to help our members deliver real sustainable added value to their clients and their own business".

"We found the marketing support programme particularly helpful in improving the image of our company, helping us to focus on our core business practises and assisting us with our marketing. It also made us aware of all the resources at our disposal to run a successful brokerage. The marketing team also had a lot of helpful hints and tips that we may not have considered. The help and expertise of the Friends First team was exceptional every step of the way".

"We believe that the support and knowledge which we have had access to is invaluable. Feedback from both new and existing clients has been very rewarding and we clearly have identified a significant increase in business and in awareness of Kiely Gaule Financial Services.

The commitment which is forthcoming and the keenness to support our marketing activity from the Friends First staff, is invaluable. In short we are greatly appreciative and delighted with this work".

"Friends First pro-actively met with us to discuss our aims. We found this useful as we wanted to get an external opinion on our business. We also found it provided us with a focus as sometimes it can be hard to take time out from your normal work schedule. In September we met with the marketing team in Friends First and in particular Justine Whittaker, who instead of providing us with off the shelf ideas, she focused on helping us create something specific to us that suited our business. I would like to thank Justine and the team for all their efforts and for making us feel that we were their only clients all the way through this exercise. I would highly recommend any other Broker to take advantage of the expertise and resources as it is important to get your message out there in these difficult times."

"2011 was a very difficult year in the financial services business which I have no doubt would have been a lot more difficult had I not had the support of your Spotlight Broker Marketing Team. Your professional advice and assistance in putting the radio advertisements & press advertisements together were of tremendous benefit to our business. You really endeavoured to listen to what we wanted to achieve and that I thank you for."